ZEPETO Safety Center

Combating child sexual exploitation and abuse online is a battle that must bring our strongest forces together. 

In our ongoing promise to prioritize minor safety in ZEPETO, we are proud to announce that NAVER Z has joined the Tech Coalition, an alliance of global technology companies that is working to protect children from sexual exploitation and abuse on the internet and across digital platforms. 

According to UNICEF,  roughly 80% of minors in 25 different countries have reported  that they “strongly believe they are in danger of being sexually abused or taken advantage of online.”

As a member of the Tech Coalition, NAVER Z joins 27 companies that are working to develop new technologies, fund new research, increase reporting, and take collective action to ensure a more coordinated and collaborative approach to keeping children safe online.

For ZEPETO, we have begun by updating our Community Guidelines, which highlight that minor safety violations are reviewed with the highest priority and severity, and publishing our Guardian’s Guide to equip parents, guardians, and caretakers with informative resources to help keep our young users safe. Our global Trust and Safety team is also working around the clock to develop tools and resources that prevent, detect, and remove accounts that engage in child sexual exploitation and abuse. 

Our membership to the Tech Coalition builds on this firm dedication to protect younger users and on our partnerships with leading global online safety experts and organizations, including ConnectSafely and the Trust and Safety Professional Association. 

NAVER Z also proudly supports and is committed to promoting the Voluntary Principles to Counter Online Child Sexual Exploitation and Abuse– a high-level framework developed by the Five Country Ministerial (Australia, Canada, New Zealand, UK and US) in consultation with  leading experts intended to drive collective action to prevent these harms against children.  

“We’re thrilled to join the Tech Coalition and our peers working to combat child sexual exploitation and abuse online through collaboration,”  says Daewook Kim, Chief Executive Officer of NAVER Z. “ZEPETO is a platform that empowers users to connect and create without the boundaries of the physical world. Our key responsibility is ensuring ZEPETO is a safe place where our community, especially our younger users, can play and create without fear of harm. As a member of the Coalition, we will contribute to the industry-wide initiatives to develop technology, policy, research, and tools to keep children safe online.”

“From our first conversation with NAVER Z, their strong commitment to protecting the children that use their platform has been clear,” says Sean Litton, Executive Director of the Tech Coalition. “We look forward to working with NAVER Z and ZEPETO and aligning their expertise as part of our coordinated effort to create a digital world where children are free to play, learn, and explore without fear of harm.”

About NAVER Z

ZEPETO is a burgeoning metaverse that enables the next generation to experience the truly personalized identity in the virtual worlds. With over 320 million lifetime users, ZEPETO is the fastest growing avatar platform joined by the World’s most popular IP, Brands, Celebrities, and millions of Creators.

About the Tech Coalition

The Tech Coalition facilitates the global tech industry’s fight against the online sexual abuse and exploitation of children. An alliance of technology companies of varying sizes and sectors, Tech Coalition members work together to drive critical advances in technology and adoption of best practices for keeping children safe online. The Coalition convenes and aligns the global tech industry, pooling their knowledge and expertise, to help all the members better prevent, detect, report, and remove online child sexual abuse content. The coalition represents a powerful core of expertise that is moving the tech industry towards a safer digital world.

Thank you,

By Elyse Lee, PMP, Head of Trust and Safety Policy and Partnership

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