ZEPETO Safety Center

In our ongoing commitment to prioritizing minor safety at ZEPETO, we have partnered with INHOPE a global organization whose mission is to ensure the rapid identification and removal of online child sexual abuse material (CSAM).

Together, we will continue to raise awareness on the critical issue of CSAM and promote the channels available to seek help and report content.

Among the most harmful abuses of online platforms is the spread of CSAM. According to INHOPE’s US member hotline, the National Center for Missing & Exploited Children (NCMEC), its Cyber Tipline received over 29 million reports of suspected child sexual exploitation from online platforms in 2021 alone. [1]

This number is just a fraction of the growing global crisis of CSAM. The creation, existence, and spread of CSAM is a critical issue that must be tackled collectively, across both industries and geographies.

Founded in 1999, INHOPE began as a network of just 8 hotlines in Europe. Now, it manages and supports an international network of 50 hotlines in 46 different countries. Each hotline allows members of the public to anonymously report online material they suspect may be illegal. Once submitted, reports are investigated by hotline analysts who are able to act to remove any content that is determined to be illegal and work with respective authorities as necessary.

In addition to its hotline network, INHOPE works with law enforcement, NGOs, and members of the tech industry to drive projects centered around its key strategic pillars of Capacity Building, Technology & Innovation, Network Expansion and Strategic Communications.

Through this partnership with INHOPE, we join organizations– including Google, Meta, TikTok, Interpol, and Tech Coalition– whose funding and participation directly supports INHOPE’s efforts to develop technology that streamlines the secure detection and removal of CSAM, establish more hotlines in areas where resources are lacking, and support training, knowledge sharing, and government engagement.  

“As a technology platform, it is our duty to actively prioritize the safety and security of our communities. We are honored to partner with INHOPE to fight child sexual abuse material online,” shared Jun Young Ro, Vice President of Trust and Safety at NAVER Z. “CSAM is a whole-of-society issue that requires a whole-of-society response and we are proud to support a leading organization whose mission is to not only provide channels of access for those in need, but also develop the technology to securely identify and remove harmful material that could re-victimize the abused.”

“The technology and reach of the Metaverse is only accelerating the crossover of the virtual and the real worlds and as with all technology, bad actors are ready to abuse opportunities. INHOPE’s vision of a world free of CSAM online includes the metaverse and INHOPE believes ZEPETO will strengthen the power of the public in responding to online CSAM.” – Samantha Woolfe, Head of Partnerships and Network Expansion at INHOPE.

If you encounter or have encountered child sexual abuse images or material online, you can submit a report. Find your local hotline at inhope.org.

[1] https://www.missingkids.org/gethelpnow/cybertipline/cybertiplinedata

By Jackie Lho, Policy & Partnerships Manager – Trust & Safety 

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