ZEPETO Safety Center

Today, we are excited to introduce ZEPETO’s newly established Safety Advisory Council

As we shared in our very first post, ZEPETO’s approach to trust and safety for our platform is firm, attentive, and most importantly, collaborative. We promised to engage with global multi-stakeholders to help shape our policies and advise on matters that require true expertise. 

Over these past months, we have established strategic relationships with ConnectSafely, Trust and Safety Professional Association (“TSPA”), BBB National Programs, Tech Coalition, and INHOPE – all of which support our mission of building a safer metaverse.

In an effort to continue a transparent and accountable commitment to safety, our Safety Advisory Council will serve as an independent committee that will advise on any issues related to community trust and user safety. While Council members will not make individual decisions on specific issues or content, their input and feedback will shape our high-level approaches and internal processes to uphold the integrity of our platform and responsibility towards our community. Their guidance and insight will serve as an additional system of accountability to ensure that policies and processes are robust, fair, inclusive, ethical and humane across the board.

The scope of the Council’s engagement includes:

  • Providing expertise, perspective, and insight that inform ZEPETO’s approach to safety on our policy, products, features, tools, technology, and communications; and
  • Guiding ZEPETO’s approach to Diversity, Equity, and Inclusion (“DEI”), social impact, and community empowerment.

As ZEPETO continues to be a global trendsetting metaverse and reaches more users around the globe, the Advisory Council will grow and evolve to ensure that diverse backgrounds, geographies, and languages are represented.

We are proud to welcome the following members to our Safety Advisory Council:

Myojung Chung

Myojung Chung is an assistant professor of journalism and media advocacy at Northeastern University. Her primary research focuses on the intersection of media, public opinion, and policy making. She is particularly interested in the spread and consequences of misinformation as well as countermeasures and policies to combat misinformation. Prior to academia, she worked as a journalist at Yonhap News Agency, Korea’s leading news outlet, and a strategic communication practitioner at SK Telecom, the largest telecommunications provider in Korea. She also has first-hand experiences working at the UN Headquarters and the Korean National Commission to UNESCO. She holds a Ph.D. in Communication from Syracuse University, a M.A. from Harvard University, and a B.A. from Seoul National University.  

Larry Magid

Larry Magid, Ed.D, is a technology journalist and an Internet safety advocate. He is CEO and co-founder of ConnectSafely.org, a columnist for the Mercury News, host of The Connect Safely Report for CBS News Radio, and a frequent guest on TV and radio in the US and UK. He served for 20 years as the on-air technology analyst for CBS News and 19 years as a syndicated columnist for the Los Angeles Times. He has also been a columnist for the New York Times, a reporter for BBC World News TV and, for many years, had daily radio segments on KCBS in San Francisco and KNX in Los Angeles. Larry is author or co-author of nine books including the best-selling Little PC Book along with Cruising Online: Larry Magid’s Guide to the New Digital Highways, The Fully Powered PC, Electronic Link, and Mini-Manual for a Free University.

He served on the Obama administration’s Online Safety & Technology Working Group where he chaired the education sub-committee and wrote the education section of the report to Congress.

He is on the advisory boards of the Internet Education Foundation and Family Online Safety Institute and served on the Internet Safety Technical Task Force, formed by 49 state attorneys general and based at Harvard University’s Berkman Center for Internet & Society. He was also an advisor to PBS Kids and serves on safety advisory boards for Facebook, Google, Twitter, Comcast, Roblox and Snapchat.

Dona J. Fraser

Dona J. Fraser is a leading privacy expert with a passion for building creative solutions to business problems. As the Senior Vice President, Privacy Initiatives for BBB National Programs, Ms. Fraser oversees the strategic development, implementation, and ongoing efforts of the organization’s privacy programs, activities, and services. Ms. Fraser provides a deep understanding of the complexities of privacy issues and the marketplace challenges facing advertisers and brings extensive experience in the self-regulation space with a track record of helping companies do the right thing.  

Since joining BBB National Programs in 2017, Ms. Fraser has been instrumental in driving progress forward in a variety of organizational programs and initiatives, including leading the organization’s first ever PrivacyCollective Roundtable, an event that brought together privacy experts to discuss current privacy issues facing the marketplace and craft solutions. She has also overhauled and expanded services provided by BBB National Programs’ Children’s Advertising Review Unit (CARU), growing membership and nearly doubling participant numbers for the CARU COPPA Safe Harbor program— the first FTC-approved Safe Harbor program. 

Before joining BBB National Programs, Ms. Fraser served as Vice President, Privacy Certified for the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry, for ten years. In this role, Ms. Fraser was responsible for providing hands-on assistance to participating companies on development of data collection and privacy practices to meet ESRB standards. She also crafted privacy best practices in several areas including mobile apps, downloadable games, short-form privacy policies, behavioral advertising and social networking. Prior to ESRB, Ms. Fraser served as a Director of Business and Legal Affairs for music labels at BMG/Sony Music in New York. 

Dr. Ashley Luetisha Newby

Ashley Newby currently serves as a lecturer and the Director of Undergraduate Studies in the African American Studies Department at the University of Maryland, College Park. She has previously served as a lecturer in writing and rhetoric at both the University of California, Los Angeles and Stanford University. She completed her doctoral degree in African American and African Studies at Michigan State University. She earned her M.A. in Sociology of Education at New York University and B.A.s in International Relations and Social Relations and Policy from Michigan State University. Her research interests lie at the intersections of Black Language, Hip-Hop culture and educational spaces, with a particular focus on culturally sustaining pedagogies.

Dr. Rebecca Portnoff

Dr. Rebecca Portnoff has dedicated her career to building tools and techniques to seek out and help child victims of sexual abuse. She is currently Head of Data Science at Thorn, where she owns strategy and vision for Data Science across the organization, working collaboratively with Product, Engineering and UX senior leadership to develop and deploy algorithms and machine learning/artificial intelligence to accelerate victim identification and the removal of CSAM (child sexual abuse material) from the open web. She brings with her over a decade of experience in scientific research, machine learning and analytics, as well as several years as a trauma-informed people leader. Rebecca has experience in scaling teams, culture and mission impact in a fast-paced, tech startup setting. As a technology leader, her product portfolio consists of mission-driven machine learning/artificial intelligence. She is also an avid musician, singing jazz and playing the violin in her free time. She holds a B.S.E. in Computer Science from Princeton University, where she also minored in vocal jazz, and a Ph.D. in Computer Science from UC Berkeley.

Samantha Woolfe

Samantha Woolfe currently leads INHOPE’s Global Partnerships and Network Expansion. She has worked at INHOPE for almost 10 years and has been dedicated to improving online safety and online child protection of children for 20 years, working as a connector and an adviser to tech companies and international institutions that fight for child rights, as well as Insafe, EUN, FOSI and ICMEC and others.

Prior to her time at INHOPE, Samantha started out as a lobbyist in Westminster, UK, with the developing tech industry in the early 2000s. Her background in engaging with government departments of justice, education, interior, technology, women and children and families, has continued to contribute to her efforts establishing national hotlines around the globe. Following lobbying in London, for the transatlantic feather in her cap, Samantha spent some years working for the tech industry on the Hill in Washington DC.

Samantha is persistent, resilient and fierce in her drive to enable countries, companies and organisations to achieve a culture of responsibility. Her contagious passion for productivity-for-good, safer-by-design and a more secure future especially for our young people and marginalised sectors of society, is what drives her. 

Desmond U. Patton, PhD, MSW

Dr. Desmond Patton is a pioneering social worker at the intersection of artificial intelligence, social media, empathy, race, and society. He is a Penn Integrates Knowledge University Professor at the University of Pennsylvania.

-Founding Director, SAFE Lab
-Co-director, Justice, Equity and Technology Lab
-Associate Director of Diversity, Equity, and Inclusion, Data Science Institute (DSI)
-Penn Integrates Knowledge University Professor, University of Pennsylvania
-Fellow, Harvard Kennedy School’s Carr Center for Human Rights

Dr. Hyeyoung Lim

Dr. Hyeyoung Lim is an Associate Professor of the Department of Criminal Justice at the University of Alabama at Birmingham.  She holds a doctorate in criminal justice (Ph.D., Sam Houston State University, USA), ML in Police Administration (Dongguk University, Republic of Korea), MS in Management Information Security (The University of Alabama at Birmingham, USA), and BS in Computer Science (Sookmyung Women’s University, Republic of Korea). She served as a Special Crime Prevention Committee member at the Seoul Probation Office in the Republic of Korea and trained as a professional counselor. 

Dr. Lim also worked at the Bill Blackwood Law Enforcement Management Institute of Texas (LEMIT) as a Research Director. Her primary research interests include crime analysis and prevention, police decision-making, policy and program evaluation, organizational behavior, police legitimacy, and police-community relations. A recently developed line of her research focuses on cybersecurity, cyber policing, and racial justice and equality. She is a founding member and an affiliated researcher of the Center for Cyber Investigation and Cybercrime (CIC) in Boston. She serves as a co-editor of the International Journal of Cybersecurity Intelligence and Cybercrime (IJCIC) and an associate editor of the Journal of Applied Security Research (JASR). She has also served as a guest editor and peer reviewer for multiple journals.  Her recent published books are “Interpersonal Violence Against Children and Youth” (Lexington Books, 2022) and “The Foundation of Statistics in Criminology and Criminal Justice” (Cognella Academic Publishing, 2021). 

Miguel Fontes, PhD

Miguel Fontes has experience in the development and impact assessment of Early Childhood Development (ECD) programs. He led the first national strategic plan for ECD in Brazil in 2001, in collaboration with the Ministry of Social Assistance. He is the founder of PROMUNDO, one of the leading organizations in men’s involvement in fatherhood and early childhood care around the world. He also has experience in Social Impact Assessment (SIA), data collection, research design and project evaluation, and social mobilization, and has worked on a number of child and youth development projects. His field of expertise is the development of sustainability strategies in Latin America and the United States. He holds a degree in Business Administration from Universidade Católica de Brasília, a master’s degree in International Relations and a doctorate in Public Health from Johns Hopkins University.

Thank you,

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